Pricing — Driven
Simple, dealer-friendly pricing

One price.
One site.
Every tool.

Flat per-site pricing. Full platform access on every plan — lead management, pipeline, workflow automation, Conversation AI, Voice AI, SMS and EDM. The more sites you run, the less you pay per site.

Tier 01 · Independent
Single Site
$ 1,000
per site / per month
1–2 dealerships
  • Full platform access — every feature, no add-ons
  • Lead management & pipeline builder
  • Workflow automation (80+ templates)
  • Conversation AI for SMS, email & DM
  • Voice AI inbound + outbound
  • SMS & EDM campaigns
  • Unlimited users per site
  • Standard onboarding & support
Start Trial →
Tier 03 · Enterprise
Network
$ 500
per site / per month
10+ dealerships
  • Everything in Dealer Group
  • Enterprise SSO & permissions
  • Custom integrations & API access
  • Dedicated Customer Success Manager
  • Custom Voice AI training
  • White-glove migration from existing CRM
  • 24/7 priority support
  • SLA-backed uptime guarantee
Talk to Sales →

What's Not Included

Platform pricing covers full software access — every feature, every user, unlimited usage of CRM data. Third-party communications usage (SMS sends, email volume, voice minutes) is billed separately at cost from carriers and providers. We don't mark these up — you pay carrier-direct rates so your communication costs stay transparent and predictable.

Frequently Asked

Pricing questions.

Are there any setup fees?

No setup fees. Onboarding, data migration and team training are all included in your monthly fee — at every tier.

What counts as a "site"?

A site is a single dealership rooftop. If you operate two brands from the same rooftop with separate inventory and BDC, that counts as two sites.

How is SMS, email and voice billed?

Communications are billed separately, at cost, from the underlying carriers (Twilio, SendGrid, etc.). You only pay for what you send. Typical Australian dealership: $80–$200/month in usage.

Can I add more users?

Yes — all plans include unlimited users per site. Sales reps, BDC, managers, finance — add as many seats as you need.

Is there a free trial?

Yes — 14 days, full platform, no credit card. We'll help you import existing data so you can see Driven running on your actual leads.

What's the contract term?

Month-to-month by default. Annual plans available with a 10% discount across all tiers. No long lock-ins.

Do you offer custom pricing?

For 25+ site networks we offer custom enterprise pricing with volume discounts. Get in touch with our sales team.

Which markets do you support?

Purpose-built for the Australian automotive market — native Spam Act compliance, local long-codes, and integrations with the major AU DMS and inventory feeds (Carsales, AutoGate, Pentana, Eclipse).

Ready to Drive?

See Driven on
your own data.

Book a 20-minute walkthrough with our automotive team. We'll spin up a sandbox with your stock feed and lead sources.

No credit card · 14-day free trial · Onboarding included